ASMR, if you’re not hip to the latest drug-free craze sweeping the internet at the moment, is an autonomous response brought on by certain sounds—whispers, brushes, splashing water—producing an ecstatic, spine-tingling starburst of sensory pleasure in the susceptible. Flaunt and Diesel called upon our muses The Kaplan Twins to put our spin on the phenomenon with a video art piece titled “Endearment”. The video premiered at the launch of The Prelude Issue: 20th Anniversary Volume 1 at the Hollywood Roosevelt Hotel last night, but you can treat yourself in the privacy of your own home by watching below
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Directed by Brent Mata
Photographed by Yudo Kurita
Styled by Nicholas Amato
Makeup: Sara Tagloa
Hair: Amber Duarte
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