GUESS' Holiday 2018 Campaign

by Kyle Huewe

Last night on a West Hollywood rooftop, GUESS celebrated the launch of its Holiday 2018 Campaign with a “Bright Lights, Big City”-inspired evening. Fashion influencers and VIPs gathered in looks from GUESS and Marciano, sporting vibrant faux furs, sequins, and holiday dresses.

The campaign, held by GUESS’ Chief Creative Officer, Paul Marciano, was shot in the streets of Los Angeles, paying homage to the roots of the company’s inception in 1981. “I decided to shoot the holiday campaign in the streets of Los Angeles,” he said. “Where GUESS began for me and my brother Maurice when we started the company.”

The party at the Jeremy Hotel saw notable guests, including Anastasia Karanikolaou, Derek Hough, Swae Lee, and many others. See photos from the campaign (below) and the event (above).

Read more on Guess’ new generation with Nicolai Marciano and see our archive shoot with Guess.

  GUESS’ Holiday 2018 Campaign, photo courtesy of GUESS

GUESS’ Holiday 2018 Campaign, photo courtesy of GUESS

  GUESS’ Holiday 2018 Campaign, photo courtesy of GUESS

GUESS’ Holiday 2018 Campaign, photo courtesy of GUESS

  GUESS’ Holiday 2018 Campaign, photo courtesy of GUESS

GUESS’ Holiday 2018 Campaign, photo courtesy of GUESS

  GUESS’ Holiday 2018 Campaign, photo courtesy of GUESS

GUESS’ Holiday 2018 Campaign, photo courtesy of GUESS