Versus Versace Casts Multi-Talented, Fresh Faces For New Campaign
Versus Versace has just released their newest Autumn/ Winter 2017 campaign and it features some unfamiliar faces. The campaign, photographed by Ben Toms, includes eight young creatives. The line-up of talent features activist Hunter Schafer, rapper Tommy Genesis, model Lily McMenamy, actor Judan Lang, model Wilson Oryema, artist Rejjie Snow, model Rina Sawayama, and singer-songwriter Cosomo Pyke.
Artistic Director Dontatella Versace speaks on her new campaign saying, “I really admire the young creatives in the new Versus Versace campaign, I call them the Sub-Versus Generation, a community of subcultures taking a stand for their beliefs and for their individuality.”
Since the company's relaunch in 2009, the label has been constantly reinventing itself bringing on new talent. Donatella Versace has brought in designers in the past like Anthony Vaccarello, Jonathan Anderson, and Christopher Kane to create collections for the label. This year for AW17 Donatella brought in Jefferson Hack as executive creative director for a new collaborative vibe.
If the photography doesn't intrigue you enough, a film was created for the collection and gives more insight of the new Versus Versace gang with music by God Colony. Check it out and let us know what you think!
Written by Alex Ceballos