VERSUS VERSACE TAKES TO THE STREETS OF LA FOR LATEST CAMPAIGN
Since the label has relaunched back in 2009, Versus Versace has scouted some of the most influential players of this generation. Continuing from Fall/Winter 17, the lively campaign takes place in the City of Angels and features vibrant millennials. Shot by photographer Ben Toms, the campaign captures the essence of LA lifestyle.
The cast includes prominent young faces like models Hayley Ashton, Lilliya Reid, Dagsen Love, Skater Olan Prenatt, musician Lindsey Shrederley, and actress Fig Abner. Artistic Director of Donatella Versace said of the campaign, “This group of young minds in Los Angeles really tells the story of what the Versus sub-culture stands for: attitude, defiance, and the real issues of a new creative generation.” Be sure to check out more in gallery above or head to Versaces' website for the short film.
Written by Alex Ceballos
Photography by Ben Toms