Rick Owens x Birkenstock Celebrate with Los Angeles Launch Party
If you're wondering what the next big shoe will be for Summer '18, look no further than the Rick Owens x Birkenstock collaboration. The launch of the concept combining California native Owens' reliably outre imagination with the cult German shoe brand was celebrated last night (April 17) with a party at the Rick Owens store in Los Angeles.
Hosted by the infamous Michéle Lamy and W Magazine Editor-in-Chief Stefano Tonchi, guest's were treated to a fresh veggie spread by Valerie Confections that played in contrast to the architecture of the Rick Owens store to create a perfect modern springtime atmosphere. Most of the guests were draped in Owens' designs—an uninformed observer might have mistaken the occasion for an avant-garde full collection preview.
The cause celebre of the evening, Owens' Birkenstock designs, got their very own private showcase held in the BIRKENSTOCK BOX X RICK OWENS, a venue created for the occasion. A converted two-story shipping crate-like structure located just outside of the party designed by Rick Owens himself acted as a private station to try on all 13 styles. And if the labor of trying on so many designs left attendees tired, not too worry—complimentary foot massages were provided with Birkenstock Natural Skin Care products. Hopefully, no one enjoyed their foot care too long, as this collection is for sure to be a sellout.
written by Britton Litow