Proenza Schouler Announces the Launch of PSWL

by Flaunt Intern

PSWL | Images c/o Proenza Schouler

PSWL | Images c/o Proenza Schouler


New York-based brand Proenza Schouler is prepping their latest launch of clothes titled PSWL. Focusing on denim, t-shirts, sweatshirts and casual outerwear, the brand will weave everyday wardrobe essentials into their latest line. 

Founders of the brand Jack McCollough and Lazaro Hernandez say about their newest collection, "It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we’ve developed over the years. A more casual lifestyle has always been true to who we are as individuals, and true of many women in our lives. With PSWL we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.” 

There will be two deliveries of PSWL with one arriving in November and the other in January of next year. The first drop on November 6, the line will be available at the brand's two stores in New York as well as on their online shop.

Additionally, the collaboration extends via creative presentations with select global retailers including Nordstrom, The Webster, Lane Crawford and more.

Prices in the collection will ranger from $195-$1,195.


Written by Corey Fuller / @cjames4_
Talent: Chloe Sevigny / @chloesevigny
Photographer: Ricky Saiz  / @rickysaiz
Stylist: Haley Wollens / @haleywollens
Makeup: Ingeborg / @ingmakeup