Nike Kicks Off Football Season With 'Who You With?' Campaign Featuring Vince Staples, Odell Beckham Jr., Joe Fresh Goods, and More

by Flaunt Intern

In honor of the start of the new NFL season this Thursday (September 7), Nike came out with a campaign called, "Who You With?" This campaign features football legends, superstar athletes, fashion pioneers, and premier rappers coming together to represent their city and team. Names like Vince Staples, Aaron Donald, Denzel Curry, Jarvis Landry, Earthgang, Jamal Anderson, Odell Beckham Jr., Lawrence Taylor, Joe Fresh Goods, and Gale Sayer are all featured in this campaign.

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In the video, Vince Staples reps Los Angeles with an Aaron Donald jersey from the LA Rams. Odell Beckham Jr., of the New York Giants, reps his idol and New York Giants elite, Lawrence Taylor. "New York: Either they love or hate you and there’s something inspiring about it to be someone who they wanna ride with," says Odell in his campaign video.

Fashion entrepreneur Joe Fresh Goods comes from Chicago, where NFL Hall of Famer Gale Sayers played for the Chicago Bears. In his campaign video, Joe talks about Gale Sayers, his impact in fashion, and inspiring ability to make a strong statement in what he believed in and didn’t believe in. "Chicago always supported me, and that sense of community, is all what we’re about," he says.

The jersey becomes more than just a football uniform in Nike's "Who You With?" campaign; the jersey becomes a way to proudly represent where you come from, the team that reps your city, and helps build a sense of community.

Show off who you're with and cop a jersey here.


Written by Kelly An