Naomi Campbell is the Leading Lady in H&M's Fall 2017 Campaign Film

by Robyn Merrett

Naomi Campbell transforms the streets of Tokyo into a karaoke bar in H&M’s Fall 2017 Campaign film. The iconic supermodel has worked with H&M on a series of commercials and campaigns in the past, so it is only fitting that she becomes the face of the new collection this fall. 

The retro inspired film shows Campbell flaunting a fresh pixie cut and wearing a black double-breasted suit from H&M’s fall line, which she says is one of her favorite looks from the collection. “I loved the suit I wore in the campaign. It felt strong and sexy. You can wear it anywhere, anytime, over and over again,” she says.

Models Adwoa Aboah, Camille Rowe, Chiharu Okunugi and Devon Windsor can also be seen in the film lip-syncing along to the 1980’s hit “Wham!” and sporting vibrant pieces like polka-dot blouses and cobalt blue turtlenecks. The collection will also include a variety of fitted blazers, pencil skirts, textured knits, cocktail dresses and plenty of accessories. 

The campaign celebrates diversity with the inclusion of models of all races and sizes. 

H&M's fall collection will be available in store and on hm.com September 21.


Written by Robyn Merrett