ERDEM COMBINES ROYALTY AND JAZZ IN THEIR NEW S/S18 RUNWAY DEBUT
This year FLAUNT was able to join at the ERDEM Spring/Summer 2018 fashion show in London. Designer Erdem Moralıoğlu made it clear that her majesty, Queen Elizabeth II, was his biggest muse for his collection by expressing his admiration for the Queen via researching her style.
The story ERDEM put together for their collection begins with a piece of music that was the starting point of inspiration. “It imagines the young Elizabeth embarking on a secret, lifelong love affair with jazz. There are occasional moments of near-dishevelment, such is the energy here” states Erdem on the show recap. The collection highlights royal style with a flare of jazz and sexiness.
The show was held at the Old Selfridges Hotel and was spruced up to resemble a jazz club during evening hours. Along with a beautifully diverse cast of models, the show included photos of the Queen throughout her life; It starting the show with a photo of the Queen meeting Duke Ellington in 1958. From his illustrious muse to his love for jazz, Erdem Moralıoğlu illustrated the concept of his collection superbly this year at London Fashion week, be sure to check out more on their website here.
Written by Alex Ceballos