KRIS VAN ASSCHE BRINGS IN DEMARCHELIER TO SHOOT NEW CAPSULE COLLECTION
Highly esteemed fashion photographer Patrick Demarchelier has been a longstanding collaborator for many fashion labels. His work has been seen throughout countless campaigns and he's worked with Dior on many occasions, shooting an entire book of couture back in 2011. However this is the first time the French photographer has shot for Dior Homme.
For the new Black Carpet Spring 2018 collection, artistic director Kris Van Assche, decided to bring in Demarchelier to create a jaw-dropping campaign. Acting as an ongoing capsule, the Black Carpet collection extends the SS18 collection while upholding the youthful concept. The collection embraces the reworks of a classic evening suit. Van Assche states in an interview with Dazed, “The idea was to convey the energy and the dark rave sensibility of the runway collection on a capsule collection of eveningwear.”
The collection gives a contemporary edge to classic tailoring, which coincides with Van Assche’s original notion to reinvent the suit for a younger generation. The suits are avant-garde with dynamic patterns and embroidery. The featured images, shot by Demarchelier, amplify the dark rave theory of the collection being shot in a moody black and white. Van Assche says, “We worked very closely with Patrick Demarchelier, It was very interesting to have his vision on the collection.” Be sure to check out the collaboration of Van Assche and Demarchelier for Dior Homme in the gallery above.
Written by Alex Ceballos
Photography by Patrick Demarchelier, Dior Homme Black Carpet Spring 2018