H&M's Next Designer Collaboration Will Be With Erdem

by Emma Nicole

The Swedish retail giant H&M has tapped London-based brand Erdem for their next, and always highly anticipated, annual designer collaboration. Erdem is a womenswear line known for their enchanting prints, intricate eye for details and its modernized influence of romanticism. The collaboration with H&M offers something for both men and women--the first time Erdem will design menswear. With H&M’s ongoing theme of visual storytelling, they couldn’t have found anyone better than Australian film director Baz Luhrmann to shoot the rich and cinematic visuals for the campaign. Peep the teaser below.


Written by Emma Nicole Aderheim