Hermes' Scarf-Dying Hermèsmatic Is Here in Los Angeles
Hermèsmatic is making its final stop in Los Angeles. The pop-up, which launched in celebration of Hermes’ silk squares 80th anniversary, is a series of vibrantly decorated laundromats where customers can either dip-dye their old scarves or buy limited edition ones inside.
The concept is to breathe new life into silk scarves. This innovative and interactive venture allows existing customers to give their worn Hermès scarves a new look using a dip-dye washing technique while also offering the opportunity to purchase a one-of-a-kind scarf from the vintage collections.
The dying is complementary and guests can dye each scarf one color while watching it happen live. There is a choice of three colors: denim blue, fuchsia pink and violet.
The pop-up will be held at Westfield Century City from Friday, November 10 through Sunday, November 19.
Written by Robyn Merrett