GUCCI CHANNELS UTOPIAN FANTASY FOR THEIR SS '18 CAMPAIGN
Throughout 2017, Gucci has given the world a variety of unique visuals and editorials. Their campaigns have taken us on back in time, through outer space to party with aliens, and even on the streets of Harlem. The eccentric artworks don’t stop there for the Italian fashion house; for their SS18 campaign Gucci takes us on an artistic journey through a "Utopian Fantasy," illustrated by Ignasi Monreal.
The latest Gucci campaign has taken images to a new level with the work of Monreal. The Spanish artist conjures up dreamlike new worlds. With no limits to the illusions, Monreal’s illustrations take place in fantasy worlds featured on land, the ocean, and in the skies. You might find yourself hanging on a cloud fishing for planes and accessorized with all Gucci, next you’ll be in a sheer dress as a mermaid.
This isn’t the first time Gucci used the work of Monreal in their campaigns. Previously Monreal channeled Greek mythology for their gifting campaign. This time around, you might see some familiar artwork and even a Snow White moment, featuring a sweater with the Disney princess herself. With every collection ever so remarkable, Gucci is sure to keep the ball rolling into 2018. Check out more in the gallery above.
Written by Alex Ceballos
Images courtesy of Gucci SS18, Illistrations by Ignasi Monreal