Gucci Pledges To Be Fur-Free

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Gucci embraces their commitment to sustainable fashion in terms of social and ecological justice with their announcement to become a fur-free company. CEO of Gucci, Marco Bizzarri, made the announcement at the fourth edition of the Kering Talk, an ongoing partnership with the London College of Fashion. The partnership is a continued discussion to promote and encourage fashion industry workers to use sustainable methods. At the talk, Bizzarri referenced Gucci’s numerous contributions toward this particular group within fashion:

“New technology presents unlimited possibilities in terms of textiles and it would be a mistake for us not to be at the forefront of this," said Bizzarri. "We need to invest in these start-ups because they can disrupt the sector in terms of sustainability, achieving the same quality of leather production for instance, without any water or chemical waste.”

Gucci has now joined the forces of fur-free fashion houses Armani, Ralph Lauren, and Stella McCartney. Earlier this year, Yoox Net-a-Porter also announced they would ban the sale of fur. Big corporations committed to the well-being of people and animals involved within the fashion industry paves the path for other companies to follow their pursuit.  

"Gucci is so visible, so well-known," Bizzarri added. "We need to use that in a positive way."

Written By: Morgan Vickery