Gucci’s Sci-Fi Fall-Winter 2017 Campaign Goes to Outer Space

by flaunt

Alessandro Michele, creative director of Gucci, takes the fall/winter collection out of this world and into an alternate dimension. It's a dimension where aliens, robots, earthlings, and dinosaurs coexist. This 1950s themed sci-fi campaign, shot and directed by Glen Luchford, takes the audience on board a spaceship and into #gucciandbeyond.

The retro/futuristic sci-fi premise of Gucci’s new collection is one to look out for in fashion shows to come. Will this unworldly fashion campaign catch trend? Guess we’ll have to wait and see.

Click above to view the 2017 Fall and Winter campaign short film.

Written by: Morgan Vickery