Drew Jarrett's 1994 Pays Homage to '90s-Era Magazine Culture with Never-Before-Seen Images

by Flaunt Intern

 Photography via Drew Jarrett

Photography via Drew Jarrett


Back in the '90s, magazine-making was way different than what the process is today. Less was more. Less procedure and wilder parties. More pages and bigger budgets. This golden era led to greater consumption of creative culture. For Drew Jarrett, his interest in photography took him from being a former hairstylist in London to having some of the most popular names in fashion posing for his camera. 

 Photography via Drew Jarrett

Photography via Drew Jarrett


At the time Jarrett was living in West London--along with photographers Mario Sorrenti and Glen Luchford--and working with Corrine Day and Melanie Ward. He was finding himself and refining his eye with his camera, shooting and unaware that he was creating historical content. He would even capture models like Kate Moss on the beach or in New York.

Jarrett expands on how magazine-making was back in this era, saying,  “Basically, it was just turn up for jobs and do what you felt. From my experience, magazines were leaving you to do whatever you wanted – there was so much creative freedom, with few restrictions.”

 Photography via Drew Jarrett

Photography via Drew Jarrett


Jarrett's photography is best described as raw. His book 1994 features his best work and is even a second draft to what he created back in 1993; Mario Sorrenti graffitied his name over the cover to the book, its name. 23 years later, Jarrett's work is being reprinted. 

Be sure to see some of Jarrett’s astonishing photos above and keep an eye out for the release of Drew Jarret, 1994 on October 3, 2017, published by IDEA. There will be a book launch and signing at the Comme des Garçons Trading Museum Paris on October 2, 2017.


Written by Alex Ceballos
Photography by Drew Jarrett