Dior Celebrates new tokyo boutique with fashion show presentation of Fall Pre-Collection

by Sid Feddema

For the first time in Dior history the prestigious designer name will be presenting their Fall pre-collection as a full fledged fashion show in Tokyo, Japan on April 19th. The 2017 Fall collection contains three capsules including New Wave, Black Carpet and Dior Scream.

Dior Scream is presented as Kris Van Assche’s homage to Dior’s 70th anniversary this year and is based around a signature red color in Mr. Dior’s first Dior Couture collection that he called Rouge Scream.

Dior will be hosting not one, but two viewings of the their Fall 2017 collection. The second viewing of the SS 17-18 show is being held at the Dior House of Couture on the exact same day as the Tokyo fashion show and will contain an unrevealed capsule collection available exclusively in Japan for purchase at a brand new boutique in Tokyo's Ginza District. With the release and the new boutique, Dior proves once again that they are not content to rest on their laurels, but continue to be a forward-thinking and constantly evolving presence in the fashion world.