Calvin Klein and Amazon Fashion LA Pop-Up Opens Today
Today(Dec. 1) at 4pm, 1444 Third Street Promenade, Santa Monica, California will be alive with an interactive pop-up by Calvin Klein and Amazon Fashion. This is one of two pop-ups from the collab, with the second location coming soon to Soho area of NYC. The shops arrive just in time for the holidays and are the first collaboration of its kind. This is Amazon Fashion's first high-profile fashion project, and Calvin Klein's first venture into new technologies. The collection will feature the classic Calvin loungewear in stores, and denim for the collection is available exclusively online through Amazon Fashion.
The stores will have multiple interactive components to keep shoppers involved. The products will not have price tags, but instead barcodes that you scan, and then buy, through the Amazon Fashion App. The prices are subject to change and our based on Amazon's proprietary algorithm. We will have to find out if this works in the shoppers favor or not.
There will also be webcams throughout the pop-up that can be turned on through Amazon Echo Look, so that people can watch and interact from across the country. The last interactive component to expect is the Amazon Echo in the dressing room with lights, music, and Alexa to help you feel the vibe.
Today's LA event will have appearances from Juanpa Zurita and a surprise guest.
Written by Devin Hendricks