ASOS Launches Makeup Line

by Robyn Merrett

The beauty gods have blessed us with some major news: ASOS is releasing a makeup collection [cues "Flawless" by Beyonce]. The line will consist of matte and satin lipstick, metallic liquid liners, mascara, blush, bronzer, a brow palette and more. But what makes this announcement even more exciting is that you won’t have to break the bank; All products are under $20. 

In addition to the makeup line, ASOS is relaunching its beauty section on their site as ASOS Face + Body. The rebranding was done to make beauty and beauty products more inclusive and gender neutral. In celebration of its launch, ASOS is releasing a beauty campaign that includes models and real people of all genders, races and sizes. The campaign will illustrate different ways the products can be used and paired. 




ASOS makeup will be available for purchase on September 20. I don’t know about you but I can’t wait to get my hands on these products. 


Written by Robyn Merrett