ASOS Launches Makeup Line

by Robyn Merrett

The beauty gods have blessed us with some major news: ASOS is releasing a makeup collection [cues "Flawless" by Beyonce]. The line will consist of matte and satin lipstick, metallic liquid liners, mascara, blush, bronzer, a brow palette and more. But what makes this announcement even more exciting is that you won’t have to break the bank; All products are under $20. 

In addition to the makeup line, ASOS is relaunching its beauty section on their site as ASOS Face + Body. The rebranding was done to make beauty and beauty products more inclusive and gender neutral. In celebration of its launch, ASOS is releasing a beauty campaign that includes models and real people of all genders, races and sizes. The campaign will illustrate different ways the products can be used and paired. 

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ASOS makeup will be available for purchase on September 20. I don’t know about you but I can’t wait to get my hands on these products. 

 


Written by Robyn Merrett