ASAP Ferg Drops East Coast PacSun Collection
Paying homage to his city and love for the East Coast, ASAP Ferg recently collaborated withSony Music subsidiary merchandise arm Thread Shop to create his East Coast capsule collection currently selling exclusively at PacSun.
Frances Wong, VP of Thread Shop, noted that the goal for the collection is to "give the retail fans an opportunity to be a part of Ferg’s lifestyle with this collection. [Ferg] is passionate about fashion and knows very clearly what he wants."
Ferg is known for his cozy and minimal style which he incoporated into his collection with vintage-like t-shirts, long-sleeves, and hoodies. For him, this collection is personal. "I created the East Coast PacSun collab because I wanted to bring pride back to my city and the coast as a whole," Ferg tells Flaunt. 'The shorts and the hoodie in the collection give an extra cozy and comfortable vibe."