DISNEY X COACH | "A Dark Fairy Tale"
This Coach won’t turn into a pumpkin at the stroke of midnight!
Coach introduces “A Dark Fairy Tale” for their Pre-Fall 2018 collection. In their third collaboration with Disney, this ready-to-wear collection embraces the darker side of our beloved childhood classics. Using iconography from Snow White and the Seven Dwarves and Sleeping Beauty, this playful take on nostalgia is edgy, ironic, and totally enchanting.
Coach Creative Director, Stuart Vevers states, “I have always loved Disney—both the movies and the fantasy worlds created that have captured my imagination for many decades. It was fun to explore the darker side of these stories and mix Disney’s nostalgic charm with Coach’s creativity to bring my memories from these fairy tales to life within our world of accessories and ready-to-wear. The Disney spirit truly reinforces the new youthful perspective we are bringing to luxury at Coach.”
Coach's collaboration repurposes motifs of poison apples, wide-eyed creatures, and shadowy castles irreverently juxtaposed with Rock-n'-Roll fonts, bold leather detailing, and American sportswear. The collection feels like an artful fever dream of gothic fables and New York street wear.
Today in New York City, ‘Disney x Coach: A Dark Fairy Tale’ launches the collection with an event at Coach's Soho location. The collection will be available globally on May 14th in stores and at coach.com.