Barneys New York brings Luxury Cannabis to Beverly Hills with The High End

by Corrine Ciani

 Barneys New York becomes the first major retailer to introduce a cannabis lifestyle shop with the opening of “The High End,” its very own luxury cannabis lifestyle and wellness concept shop location on the fifth floor of its Beverly Hills flagship store.

The High End features an exclusive partnership with luxe cannabis brand Beboe, along with an extensive selection of accessories and wellness products. Guests will be able to experience a collection of custom blown glass pipes, luxe rolling papers, one-of-a-kind vintage ashtrays, sterling silver grinders, and CBD-infused beauty.

The collaboration includes an exclusive special edition silver Beboe vaporizer pen and costumers who visit The High End will also have the chance to purchase from Beboe’s delivery service, Emjay.

“Many of our customers are incorporating cannabis into their lifestyle, and The High End meets this new need in a way that only Barneys New York can,” said Daniella Vitale, Chief Executive Officer & President, Barneys New York. “We are thrilled for customers to visit The High End and its extraordinary selection of products. It’s an experience they can’t get anywhere else.”

Select products featured in The High End will also be available on Barneys.com starting March 29. Barneys New York plans to expand The High End to additional locations in the near future.