A$AP Rocky Inks Deal With Under Armour

by Flaunt Intern

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In a week where it seems like every musician is partnering with a sneaker company (looking at you guys, Ariana Grande and Gucci Mane), Under Armour officially announced on Twitter today that they are officially working with Harlem rapper A$AP Rocky.

With fellow A$AP Mob member A$AP Ferg working with adidas, and considering how involved Rocky and the whole mob are in the fashion world, this partnership should come as no surprise. 

But, is it a surprise? Under Armour really got A$AP Rocky, when adidas and Nike are leading the way with rappers? That's right.

In terms of brand figureheads, Rocky will look to help boost the Under Armour brand along with the help of Warriors' point guard Stephen Curry. What are your thoughts on Under Armour's latest signing? Do you think the two can create something cool?


Written by Corey Fuller