The Broad Commissions Outdoor Installation On Grand Ave by Venezuelan Artist Carlos Cruz-Diez

by Flaunt Intern

Images via Atelier Cruz-Diez Paris


Downtown Los Angeles' contemporary art museum The Broad just announced their upcoming feature presenting a new work from Venezuelan Artist Carlos Cruz-Diez, collaborating with the Cruz-Diez Art Foundation to bring Couleur Additive. This large-scale public artwork will be displayed on the intersection of West Second Street and Grand Avenue.

Installation of the artwork will begin September 1 and wrap September 3. The artwork of Cruz-Diez will be open to the public on September 5, 2017 going through January 2018 and will be in association with Pacific Standard Time: LA/LA.

Venezuelan Artist Carlos Cruz-Diez, born in 1923 in Carcasas, created perception-redefining art using colors and lines to create movement in his work. He is a major advocate of Kinetic and Optical art, which first emerged in the 1950s and broke new ground during the kinetic art movement of the 1960s.

Known for his interest in color theory and practical application, Cruz-Diez innovated the outlook into patterns, color, and visual perception. His work elaborated on the complexity of visual movement bringing a perplexing approach to modern color theory. Cruz-Diez has applied his color theory’s and talents to many large-scale evanescent projects displayed on cross-walks and walk ways across the world.

His methods of showcasing his artwork lets the public interact with the piece on a day-to-day basis. Joanne Heyler, founding director of The Broad mentioned, "Carlos Cruz-Diez's practice challenges the traditional relationship between art and the viewer, and between the viewer and the urban environment.”

To incorporate the Grand Avenue Art Community, high school students from Roman C. Cortines School Of Visual & Performing Arts have been asked to participate in the installation of the project assisting with painting. Succeeding the production and opening of the art installation, The Broad will be hosting select programming throughout the duration of the outdoor exhibit, highlighting the concepts explored by his work. This will include educational workshops in collaboration with the Cruz-Diez Art Foundation’s learning lab.

The Cruz-Diez Art Foundation is a non-profit organization committed to preserving, promoting and transmitting the artistic and conceptual legacy of Carlos Cruz-Diez. Additionally, a series of didactic materials inside the museum will go into further detail about the crosswalk intervention, presenting more about the artist and his work.

Couleur Additive is sponsored by Pacific Standard Time: LA/LA, a far-reaching and ambitious exploration of Latin American and Latino art in dialogue with Los Angeles.


Written by Alex Ceballos