Maestro Dobel Tequila and proyectosLA Pairing Pushes Latin Exhibition to New Heights at Pacific Standard Time: LA/LA
ProyectosLA, powered by Maestro Dobel Tequila, is a cultural platform and exhibition that occurred within Pacific Standard Time: LA/LA, the large art initiative running through January 2018 that, according to its site, “is a far-reaching and ambitious exploration of Latin American and Latino art in dialogue with Los Angeles."
ProyectosLA and Maestro Dobel invited a group of 19 innovative Latin American galleries that feature modern art to participate in PST. The platform exhibited the galleries in a #nowalls scenario, an open and inviting plan across 20,000 square feet in Downtown LA's Chinatown. Curated by Luisa Teixeira de Freitas and Claudia Segura, and designed by award-winning architect Ezequiel Farca, the format was a nod towards POTUS Donald Trump's promise to build the U.S.-Mexico wall. Teixeira de Freitas and Segura explain in their curatorial statement that the idea of a wall is to separate not only countries but also cultures. The duo writes in the statement that, “Contrary to what one could expect, Los Angeles defies this explanation and the border continually dilates in each person.”
Segura further told ARTnews that “to think of Los Angeles as the last citadel of Latin America [to] basically think that the border in Los Angeles that separates Los Angeles from Latin America does not exist.” While this idea is of great importance, ultimately, the aim of ProyectosLA was to embark on a new platform that exhibited art for more than just collectors. In so doing, ProyectosLA became one of the must-see shows during PST LA/LA.
The art fair and pop-up featured 62 artists in total, all pulled from the 19 selected galleries. Among these artists are: Marta Minujín, Carlos Cruz-Diez, José Davila, Carmen Argote, Josefina Guilisasti, and Francisco Ugarte.
Dobel is an innovator, and we're excited to see what's to come with their programming at the intersection of tech, design, and contemporary art. Dobel's signature Diamante, which translates to "Diamond", was an interesting pour for the program, considering the artworks felt diamond-esque: pure in spirit, reflective of what's going on, and beautiful.
A number of photos from the opening and installation can be viewed here.
Written by Evelyn Mateos