FOTOFEVER DEBUTS A PROGRAM AIMED AT EDUCATING YOUNG COLLECTORS
The photography fair takes aim at young collectors with affordable work from emerging artists.
or five years running fotofever has served a much-needed niche in the art fair world, democratizing a sometimes hermetic scene by showcasing contemporary photography from emerging artists and offering pieces at a range of prices to attract both new and seasoned collectors. To help the former take their first step into a potentially intimidating arena, this year fotofever is debuting “Start to Collect,” a program aimed at young collectors and offering pieces under 5,000 Euros to help those with less-than-deep pockets make their first acquisitions. But just because they aren’t shockingly expensive doesn’t mean that the work isn’t fantastic—pieces by Cyril Porchet, Liat Elbing, and Muriel Bordier (winner of this year’s Eurazéo Prize) are just a few of the highlights up for sale.
The fair runs from November 11-13 at the Carrousel du Louvre in Paris, so go and grab something to replace that Bob Marley poster that’s made of smaller pictures of Bob Marley hanging in your living room. It’s time to class the place up, and doesn’t “my acquisition” (maybe as you gesture towards the piece with a glass of Charles Shaw’s finest 2015 Chardonnay) have a nice ring?
Written by Sid Feddema