ALAC Returns to celebrate its 10th anniversary

by Taylor Giangregorio

Art Los Angeles Contemporary returns to the Barker Hangar in Santa Monica for a five-day cultural event starting Wednesday, February 13 through February 17. ALAC, Los Angeles’s international art fair, celebrates its 10th anniversary by bringing together international contemporary galleries, collectors, curators, and artists.

ALAC’s 10th Edition includes a new “salon” and publishing sections along with 80 international emerging and established exhibitors. There will also be a new visual brand collaboration with award-winning graphic designer and artist Brian Roettinger, whose clients include music visionaries Mark Ronson, Florence + the Machine, Drake, and Jay-Z. The event features a new floor design by principal architect at Seattle-based firm Olson Kundig’s Jerry Garcia who has collaborated with world-renowned artists such as Anish Kapoor, Jaume Plensa, Oscar Tuazon, and Doug Aitken.

ALAC serves as a gateway for international exchange, functioning as a place for emerging and established galleries alike. ALAC’s new branding explores the theme of traveling and finding one’s way, inspired by the venue’s Santa Monica Airport location, LA’s notorious freeways, and the simplicity of exploring the art fair on foot.

“The new bold black and white identity is a modular typographic system. It allows for a strict but playful mix, which is part airport way-finding and part motor transportation,” ALAC collaborator Roettinger touches on the revamped branding. “The look focuses on the fair’s better-known name ‘ALAC,’ instead of its official full name, which the team felt was a natural decision after ten years of existence.”

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Art Los Angeles Contemporary
February 13-17, 2019
The Barker Hangar
3021 Airport Avenue
Santa Monica, California 90405


Photos courtesy of ALAC.