This past Thursday, AG jeans celebrated the launch of their [capsule collection](https://www.agjeans.com/ag-by-blanda.html) with multimedia artist [Blanda](https://www.instagram.com/blahblahblanda/?hl=en). Co-hosted by the lovely [Emily Ratajkowski](https://www.instagram.com/emrata/?hl=en), the party acknowledged World Water Day, as the collection is partnering with [Water for People](https://www.waterforpeople.org) in a 12 month partnership, coinciding with the collection’s launch.
The brand and its respective partnership acknowledges the global impact of denim production with an initiative to reduce waste in an effort to improve the fashion industry. The capsule highlights Newton’s Third Law of cause and effect and how the human experience relies on an interconnected chain of action in order to properly function. The collection will be available online and in AG stores.
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Photos by Owen Kolasinski courtesy of AG jeans
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