Ermenegildo Zegna | XXX Marks The Spot

by Sam Bashaw

Making streetwear luxurious is all the hype these days. Ermenegildo Zegna takes it one step further with their new XXX US Capsule Collection launched today. Smart, bold, with an expressive logo to match; the newest tag line from the Italian fashion house reads pure chic. For the first time in it’s 118 year history, Zegna released it’s most universal collection with silhouettes, colors, and styling that breaks the code of streetwear and tailoring alike. In a partnership with Farfetch, Zegna crafts each piece to bear uniqueness to a modern wardrobe. Graphic bomber jackets, stitched sneakers, and a variety of designer bags pepper the collection, all bearing the image of XXX, the new mark of Zegna.

The countercultural movement has already landed in Seoul and Shanghai and is described by Ermenegildo Zegna’s Artistic Director, Alessandro Santori, to “match the identity of society’s boldest and most visionary members. An extension of what I presented at the fashion show, this is a new tribe whose members travel across time-zones, genres, and styles.”

Be part of the movement at Zegna.com and follow the global phenomenon with #ZegnaXXX to discover a new world of storytellers.