MIU MIU launches its new 2019 advertising campaign: Croisière

by Agathe Pinard

Miu Miu is launching Croisière, its new 2019 advertising campaign shot by Alasdair McLellan with creative direction and styling by Katie Grand. The campaign was shot at Hotel Regina in Paris featuring models: Gwendoline Christie, Lucan Gillespie, Taylor Hill, Kendall Jenner, Adriana Lima, Ariel Nicholson, Cami You Ten, Zoe Thaets and Naomi Chin Wing.

A hotel is a point of endless rendezvous and interaction, both a destination and a starting point: a threshold between familiarity and the hitherto undiscovered. Inside a hotel’s rooms and suites, labyrinthine corridors and vestibules, personas are easily worn and shrugged off, different roles assumed and exchanged - a million stories can be told. A hotel is a space open to reinvention of the self.

The Croisière 2019 campaign captures the essence of change, intrigue and interaction of women from all walks of life; models and movie stars alike. The Hotel Regina serves as cultural pole of intersection where, whether entering or exiting, women boldly enter the unknown.

Photo by Alasdair McLellan 

Creative Direction and Styling by Katie Grand